Gainsborough has launched a brand-new website
The new website; the home for everything door hardware

The new website; the home for everything door hardware

Gainsborough has launched a brand-new website, to support the growing need of their trade customers, merchants and end-users for design inspiration, product selection tips and enhanced digital customer experience.

Gainsborough, part of the Allegion family of brands, launched a new website in late May 2022. The updated site features a fresh new look, with a new approach to content and product categorisation. Some of the changes visitors can expect include:

  • Updated product listings, with an easy-to-use product search and real-time product updates;
  • Three new content hubs, each of which cater to a different audience and their needs – Style Hub: style guides, project stories, articles as well as interviews with interior designers and builders; DIY Hub: installation and renovation tips, videos and door hardware selection advice; Smart Home Hub: smart home guides, smart lock articles and videos; and
  • Interactive components, including carousels and a photo gallery – all made to work on mobile and desktop devices.

The revised Gainsborough website reflects updated branding and addresses consumers’ need for more technical support, design inspiration, mobile website and user-friendly customer service.

“At Allegion, we believe that progress, adaptability and the customer experience should be top of every manufacturer’s mind. We make sure that our digital presence is growing and changing with the times, and our sites cater for users’ needs - enhanced digital experience, expert advice and appealing content, that is reflective of Australian design and technology trends. “Our new site creates a more personable relationship between Gainsborough Hardware and its consumers, retailers and builders, allowing us a new platform to communicate with all of our audiences,” says Craig Patterson, Allegion Australia marketing director.

Starting with the needs of the user, a collaborative team worked to deliver a digital experience with flexibility and reusability in mind.

More is yet to come! The site will see further upgrades, with a more interactive approach to hardware selection, training and support on installation, as well as further customer support tools.

The new Gainsborough website is just the beginning of the journey for Allegion as it invests more in enhancing the digital customer experience.

Visit the new site:

Designed and tested here in Australia, Gainsborough door handles, deadbolts and door locks are made for everyday living. Backed by 50 years of product innovation, we fuse style and security into reliable, beautiful, and versatile hardware that works silently with your home.